Juni PARIS WEEK EVENT

CHALLENGE

Events are an important occasion in Juni’s calendar. They raise brand awareness and enable the Sales Team to reach out to potential new customers. We needed a striking booth that encapsulated exactly what Juni has to offer its target audience.

GOAL

Create a unique and fun way for our customers to interact with Juni and the booth. Make it memorable and fully utilise the Juni brand.

WHAT I DID

Juni attended an event in Paris for which I was the Design Lead.  I collaborated with several teams across the business to brainstorm ideas. The decision was taken to create an illustrated convenience store-style booth which kept in line with the company brand.

We payed homage to Juni’s homeland by stocking local Swedish sweets and drinks. The images detail the booth design as well as the extras which included tote bags, t-shirts, stands and sweet labels.

I also came up with the idea to create a magazine rack where the customers could scan a QR code to download Juni’s white papers.

IDEAS

Below you can see some of the thought processes behind the concept.

FINAL DESIGN

Below is the final booth design where I illustrated the items.