CHALLENGE

I was approached to create a logo for a new cocktail bar.  

GOAL

To create a logo that is clever, interesting, simple, clean and modern.  

WHAT I DID

I started by thinking about the core offering of the bar which was cocktails and looked into negative space to meet the clever and interesting requirements. I also looked into the name of the bar to see if I could incorporate anything relevant.

 I ended up with a design that used a maze (labyrinth) and negative space to give the illusion of a cocktail glass.