CHALLENGE

The client wanted a logo that captured the essence and biodiversity of the Holocene - a natural paradise.

GOAL

Something that looked organic, fluid, artistic and irregular like nature itself, something that represented the main natural elements of the planet - the land, the sea and the sun. What they are fighting to protect and preserve. 

WHAT I DID

For this brief, I worked extremely closely with the client. She was already a creative talent so I thought it would be great if we worked together to create sketches and mock-ups of various ideas.

I had the idea to create a line drawing that was modern and minimalistic but had an elegant feel.